AND THEY WANT LONGER FORM CONTENT FROM YOU

TOP 5 content preferences are all longer forms such as web content, papers and case studies (excluding one, which is in person).

72% prioritise different content when buying services over content.

WHY? They are looking for content that demonstrates industry understanding; they need more use cases and stories; and they are buying ‘people’.

84% say thought leadership content is more important when we are buying people and services rather than tech products.

95% say informative content is most important overall when buying services.